Launching Contactless Kiosks for Restaurants
Launched abcPOS’s first self-service kiosk to meet urgent restaurant needs during COVID-19. From insight to execution, this project helped businesses stay open safely while positioning abcPOS as a leader in modern restaurant tech.
The Challenge
When COVID hit, everything changed for restaurants. Customer traffic dropped, safety regulations tightened, and suddenly, "contactless" wasn't just a nice-to-have, it was essential. Owners were scrambling to find safer, faster ways to serve customers, especially when it came to payments.
As Senior Growth Marketing Manager at abcPOS, we were first-to-market with a self-service kiosk that not only eliminated high-touch checkouts, but also supported modern payment options like Venmo, PayPal, Alipay, and WeChat Pay for cross-border transactions.
This was about more than just launching a new product. It was a chance to position abcPOS as an innovator in restaurant tech, help restaurants stay open, and create a new revenue engine for the business.
Strategy & Execution
To bring abcPOS’s self-service kiosk to market during a critical period for restaurants, I built a growth strategy centered on cross-functional execution and a multi-channel GTM campaign that positioned the product as simple, safe, and globally accessible.
Cross-Functional Collaboration
Working with product, UX, CS, sales and BD, I drove wallet integrations (Venmo, PayPal, Alipay, WeChat Pay), piloted with key restaurants, and iterated on user flows, multilingual support, and checkout steps to optimize speed and experience.
Go-To-Market Campaign
I launched a value-driven narrative, “touch-free checkout in under 3 steps,” and scaled it through:
Targeted email campaigns emphasizing ROI and safety
SEO landing pages (EN & CH) that doubled organic traffic in 30 days
Geo-targeted paid ads (Facebook, Instagram, Google, Youtube) in high-density restaurant markets
Social media hype & PR releases positioning abcPOS as an innovator
Content assets including testimonials, customer case studies, and bilingual product explainer videos (EN & CH)
Sales Enablement
To accelerate adoption, I equipped the sales team with ROI calculators, brochures, flyers, promotional packages, website pages, sliders, and Citcoin co-branded decks, supported by multilingual product videos and collateral tailored for on-the-ground selling.
Optimization & Impact
By tracking engagement metrics, usage patterns, and customer feedback in real time, I continuously optimized messaging and UX, turning the kiosk into not only a first-to-market innovation but also a new revenue engine for abcPOS and its restaurant partners.
Results & Impact
35% increase in kiosk usage within the first few months. Restaurant owners loved having a “set-it-and-forget-it” tool that made operations safer and smoother.
20% growth in sales tied directly to faster checkout flows and more accepted payment methods.
15% bump in enterprise clients, many of whom cited the Citcoin partnership and kiosk success stories as key decision drivers.
What I Learned
Simple innovation solves big problems. The ability to pay with your phone or even a foreign wallet felt futuristic but solved a very real, present-day issue.
Good demand gen starts with great product marketing. Because we deeply understood our customers’ problems, the GTM campaign resonated and converted.
Early feedback loops are gold. Testing in real-world settings helped us build a better product and stronger messaging.
Cross-functional alignment makes or breaks launches. Everyone from product to sales was rowing in the same direction, and that made the launch successful.