SLIS MARKETING
SLIS MARKETING
I’m a results-driven growth marketer with 8+ years in the Restaurant tech SaaS, payment, and hospitality industry, excelling in B2B and B2C sectors. Proven success in GTM strategies, full-funnel campaign management, and demand generation.
Hello! I’m Sharon Lam
Selected Works
Numbers
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I’ve built and executed growth strategies that drive measurable results from campaign performance to full-funnel conversions. I’ve worked closely with founders, CEO. cross-functional teams, and external collaborators worldwide to launch high-impact marketing initiatives that exceed revenue and acquisition goals.
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Led growth marketing efforts across POS SaaS, food and beverage, payments, and retail, spanning B2B, B2C, and DTC models. Proven success in tailoring strategy to diverse business types, from fast-casual chains to mission-driven DTC startups, generating measurable growth across channels.
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Fluent in seven languages, I bring cultural insight into every campaign, creating messaging that feels authentic across borders. This skill helps me connect with global audiences and drive marketing that actually lands.
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Collaborated with startups, franchise chains, and agencies, launching scalable campaigns, optimizing paid ads, and driving measurable increases in visibility, traffic, and revenue.
SKILLS
GTM Strategy
Marketing Automation
Customer Lifecycle Management
Full-Funnel Campaign Management
Data Analysis & Dashboarding
Product Marketing
Email Marketing
Landing Page & Web Optimization
Ad Creative Strategy & A/B Testing
SEO & SEM Stratetgy
Paid Media Optimization
Content Creation & Assest Management
Social Media Growth Strategy
Website Development-Webflow
Hubspot
Experience
Founder @SLIS Marketing
Senior Growth Marketing Manager @abcPOS
2021-2025
2019 - 2021
Digital Marketing Manager @Argus Merchant Services (Acquired by Netevia)
2017 - 2021
Merchant Consultant @Universal Processing
2016 - 2017
Marketing Intern @Mercedes Benz Malaysia
2015