SLIS MARKETING

SLIS MARKETING

I’m a results-driven growth marketer with 8+ years in the Restaurant tech SaaS, payment, and hospitality industry, excelling in B2B and B2C sectors. Proven success in GTM strategies, full-funnel campaign management, and demand generation.

Hello! I’m Sharon Lam

Selected Works

Numbers

  • I’ve built and executed growth strategies that drive measurable results from campaign performance to full-funnel conversions. I’ve worked closely with founders, CEO. cross-functional teams, and external collaborators worldwide to launch high-impact marketing initiatives that exceed revenue and acquisition goals.

  • Led growth marketing efforts across POS SaaS, food and beverage, payments, and retail, spanning B2B, B2C, and DTC models. Proven success in tailoring strategy to diverse business types, from fast-casual chains to mission-driven DTC startups, generating measurable growth across channels.

  • Fluent in seven languages, I bring cultural insight into every campaign, creating messaging that feels authentic across borders. This skill helps me connect with global audiences and drive marketing that actually lands.

  • Collaborated with startups, franchise chains, and agencies, launching scalable campaigns, optimizing paid ads, and driving measurable increases in visibility, traffic, and revenue.

SKILLS

GTM Strategy

Marketing Automation

Customer Lifecycle Management

Full-Funnel Campaign Management

Data Analysis & Dashboarding

Product Marketing

Email Marketing

Landing Page & Web Optimization

Ad Creative Strategy & A/B Testing

SEO & SEM Stratetgy

Paid Media Optimization

Content Creation & Assest Management

Social Media Growth Strategy

Website Development-Webflow

Hubspot

Experience

Founder @SLIS Marketing


Senior Growth Marketing Manager @abcPOS

2021-2025


2019 - 2021

Digital Marketing Manager @Argus Merchant Services (Acquired by Netevia)


2017 - 2021

Merchant Consultant @Universal Processing

2016 - 2017


Marketing Intern @Mercedes Benz Malaysia

2015

SEEN ON

Yahoo!life ~

6abc Philadephia ~

Business Wire ~

Erie Times ~

Yahoo!life ~ 6abc Philadephia ~ Business Wire ~ Erie Times ~

Travel & Hospitality Tech ~

Eater ~

Infatuation ~

NOLA.com ~

Travel & Hospitality Tech ~ Eater ~ Infatuation ~ NOLA.com ~