SLIS MARKETING

SLIS MARKETING

I’m a results-driven growth marketer with 8+ years in the Restaurant tech SaaS, payment, and retail industry, excelling in B2B and B2C sectors. Proven success in GTM strategies, full-funnel campaign management, and demand generation.

Hello! I’m Sharon Lam.

SEEN ON

Yahoo!life ~

Forbes ~

6abc Philadephia ~

QSR Magazine ~

Business Wire ~

Erie Times ~

Yahoo!life ~ Forbes ~ 6abc Philadephia ~ QSR Magazine ~ Business Wire ~ Erie Times ~

Travel & Hospitality Tech ~

The New York Times ~

Eater ~

Infatuation ~

NOLA.com ~

Retail Customer Experience ~

Travel & Hospitality Tech ~ The New York Times ~ Eater ~ Infatuation ~ NOLA.com ~ Retail Customer Experience ~

Selected Works

Launching Contactless Kiosks for Restaurants

Scaling a Clean Beauty Brand DTC Through Paid Social

Driving SaaS Growth with HubSpot Lead Management

Leading A QSR Brand Growth Across 21 States

  • I’ve built and executed growth strategies that drive measurable results from campaign performance to full-funnel conversions. I’ve worked closely with founders, CEO. cross-functional teams, and external collaborators worldwide to launch high-impact marketing initiatives that exceed revenue and acquisition goals.

  • Led growth marketing efforts across POS SaaS, food and beverage, payments, and retail, spanning B2B, B2C, and DTC models. Proven success in tailoring strategy to diverse business types, from fast-casual chains to mission-driven DTC startups, generating measurable growth across channels.

  • Fluent in seven languages, I bring cultural insight into every campaign, creating messaging that feels authentic across borders. This skill helps me connect with global audiences and drive marketing that actually lands.

  • Collaborated with startups, franchise chains, and agencies, launching scalable campaigns, optimizing paid ads, and driving measurable increases in visibility, traffic, and revenue.

NUMBERS

PARTNERS

tsaocaa
Dashing Diva
JUNI
prince tea house
Paul Mole Barbershop
coco bubble tea
veekoo
dr secret
nanxiang
ny beauty solution skincare

SKILLS

GTM Strategy

Marketing Automation

Customer Lifecycle Management

Product Marketing

Email Marketing

Paid Media Optimization

Full-Funnel Campaign Management

Landing Page & Web Optimization

SEO & SEM Stratetgy

Data Analysis & Dashboarding

Ad Creative Strategy & A/B Testing

Content Creation & Asset Management

Social Media Growth Strategy

Website Development-Webflow

Hubspot

Experience

Current

Founder/CEO @SLIS Marketing


Senior Growth Marketing Manager @abcPOS

2021-2025


Founder @SLIS Marketing

2019 - 2021


Digital Marketing Manager @Argus Merchant Services (Acquired by Netevia)

2017 - 2021

Merchant Consultant @Universal Processing

2016 - 2017


Marketing Intern @Mercedes Benz Malaysia

2015